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Palma de Mallorca Airport

The third busiest airport in Spain. Millions of national and international tourists pass through this major Balearic hub every year, making every advertising campaign an opportunity for massive impact.

Why Mallorca Airport

Maximum visibility at the heart of Balearic tourism

Palma de Mallorca Airport (PMI) is the gateway to the largest of the Balearic Islands. With over 14 million passengers a year, it offers a massive and captive audience in a high-attention environment. Travellers spend between 60 and 90 minutes in the airport — enough time to absorb high-quality advertising messages in both arrivals and departures.

+14M

Tourists per year
One of the busiest airports in the Mediterranean

80%

Penetration rate
Airport advertising outperforms outdoor advertising by 10 percentage points

#3

Airport in Spain
Behind only Madrid-Barajas and Barcelona-El Prat

33.8M

Passengers in 2025
73.4% international traffic (AENA data)

Our formats

Advertising formats at Mallorca Airport

Mupis & Posters

Illuminated large-format displays in obligatory transit zones: baggage claim, arrivals and departures corridors. Maximum visibility at the moments of highest traveller receptivity.

Digital Screens

High-resolution digital displays for video campaigns. Allow segmentation by flight time, destination or language, maximising the effectiveness of your advertising investment.

Billboards & Banners

Large formats in exterior zones and airport access points. First-class visual impact for brand awareness campaigns at a regional scale.

Ready to discuss your Mallorca campaign?

We design the perfect advertising strategy for your brand at Palma Airport. No commitment, just solutions.

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