Terminal corridor at Mallorca Airport lined with colourful backlit advertising panels

Advertising at the Balearic Islands' airports

47 million passengers a year across the Balearic Islands. Your brand, in the one place everyone passes through.

Why the commercial airport is one of the most cost-effective advertising investments in the Balearics

The advertising medium with the widest reach in the Balearics

Everyone who arrives on the islands by plane passes through one of these three airports. There's no alternative route and no way around it: the terminal is the funnel through which the whole of Balearic tourism flows in and out. In 2025 all three airports broke all-time records, together surpassing 47 million passengers.

What makes that traffic valuable isn't just its size, but the moment it happens. These are travellers with time to wait, phone in hand, facing immediate purchase decisions: where to eat, what to rent, what to visit, what to bring back home. Many land with nothing booked beyond their accommodation. Airport advertising works right in that window, before the plan is decided, in a closed, well-kept environment where no other advertiser competes for the same attention.

It's also the only way to reach foreign visitors before they set foot in the destination, while they still don't know the local offer. And it works both ways: the departures area reaches those who already know the islands and are deciding what to take home, as well as residents who fly recurrently throughout the year.

Each island has its own audience, calendar and investment logic. Choose the airport that interests you:

Mallorca (PMI)

33.8 million passengers. Spain's third busiest airport and the tenth busiest in the European Union. No other advertising medium on the islands comes close to that volume of impressions. Germany and the UK are its dominant markets.

Palma Airport

Ibiza (IBZ)

9.1 million passengers, an all-time record. Almost all of it concentrated between May and October: six months that account for the whole year's traffic. A young, international audience with high spending at the destination. The UK and Italy lead its source markets.

Ibiza Airport

Menorca (MAH)

4.2 million passengers, also an all-time high. A single terminal and a predictable route: the campaign reaches almost every passenger. It's the most affordable entry point into a Balearic airport. The UK and France lead its international traffic.

Menorca Airport

WHAT WE CAN DO

A format for every campaign

Regardless of the island, we work with three main families of formats at the Balearic airports. They don't compete with each other: they serve different goals and often perform best combined. Static formats build steady brand awareness, the digital circuit adds flexibility for messages that change, and special activations concentrate strong impact into just a few days. The right choice depends on what you want to achieve, how long your campaign runs, and at what point in the passenger's journey you want to appear.

Columns at Ibiza Airport wrapped with a Tag Heuer watch advertisement.

Static Formats

Mupis, flags, banners and vinyl wraps in arrivals, departures and baggage claim. Continuous presence throughout the campaign, with no rotation with other advertisers.

Two digital screens both showing a Vueling advertisement near the baggage claim at Palma Airport.

Digital Circuit

Screens and video walls with video ads and scheduled rotation. Change your message whenever you want, at no extra production cost.

Cuevas del Drach stand at Palma Airport, with the stand host handing out a map.

Special Activations

Environments, stands, sampling and activations inside the terminal. The passenger doesn't just see your brand — they try it and take it with them.

Not sure what's right for you?

It depends on who you want to reach, when, and with what budget. Tell us your goal and we'll propose the combination that fits best, with real date availability and a fixed price.

Request your proposal